Dante´s Inferno

Sex sells - EA über's Ziel hinausgeschossen!

PR Verantwortliche überziehen es manchmal ein "wenig". Anfang Jahr waren es die Schlagringe bei "Chinatown Wars" und aktuell die "Sin to Win" Aktion an der Comic-Con durch Electronic Arts, bezüglich "Dante's Inferno".


Schaut euch das Bild an, dann wird euch klar warum es geht ...

Die Entschuldigung von EA:

We understand there's a lot of debate right now around our "Sin to Win" promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust (one of the nine sins/circles of Hell). Each month we will be focusing on a new Circle of Hell. This month is Lust. Costumed reps are a tradition at Comic-Con. In the spirit of both the Circle of Lust and Comic-Con, we are encouraging attendees to Tweet photos of themselves with any of the costumed reps at Comic-Con here, find us on Facebook or via e-mail. "Commit acts of lust" is simply a tongue-in-cheek way to say take pictures with costumed reps. Also, a "Night of Lust" means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes.

We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree that it was all done in the spirit of the good natured fun of Comic-Con.

Roger News